While many building professionals actively seek out exterior trends at the start of the new year, it’s important to keep on top of trends as we approach the latter half of 2019. Taking a mid-year look at what industry trends have dominated so far and what’s to come will ensure you are delivering your customers timely recommendations when it comes to their home’s aesthetic.
Longevity in Aesthetic & Material
So far, 2019’s overarching exterior theme is longevity. Homeowners are seeking out products and styles that prove to be timeless, but have the durability to last over time. Amy Pierce, Market Development Manager for LP Building Solutions, recognizes the growing demand for long-lasting building materials and says, “With LP® SmartSide® siding products, homeowners like that they can achieve a wide variety of looks for lasting curb appeal, but also have peace of mind that their home is built with advanced durability to ensure longevity.”
Shift to Siding as a Focal Point
In terms of siding materials, Craig Kuhnle, Territory Sales Manager of the Southeast Region for LP Building Solutions, has seen a shift from brick and stone exteriors to other siding options. He explains, “This may signify that both builders and homeowners are looking at siding as more of a focal point of the home than an accent. Using versatile materials, such as LP® SmartSide® siding products, gives them a broader mix of exterior styles to explore.”
Focus on Sleek & Smooth
Both Pierce and Kunhle have also noticed homeowners straying from textured siding and gravitating toward a smoother appearance. According to Kuhnle, “This was a key reason why LP Building Solutions crafted LP® SmartSide® Smooth Trim & Siding, one of the company’s biggest innovations.” Pierce goes on to speak to the popularity of the Modern Farmhouse design in relation to smooth siding options saying, “Using a sleek, smooth finish on the Modern Farmhouse adds an interesting juxtaposition to its natural finishes that strike a balance between classic and contemporary.”
All in all, Pierce and Kunhle both agree that homeowners are becoming more educated about their siding options and in tune to exterior trends, prompting builders to stay ahead of the curb when it comes to trending designs. To stay on top of the latest trends, check back into our professional blog trends section for regular updates
In the last few months, the world has been completely upended by COVID-19. Construction and building material suppliers have been named “essential” businesses in many states, but the designation continues to evolve in both definition and implementation. The NAHB has an interactive map with statewide stay-at-home orders and construction exemptions to those orders, but contact your local HBA or regulatory offices for up-to-date or more detailed information. While uncertainties about the future of the building industry loom, there are a number of proactive measures you can take in the interim to help your business during this trying time.